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Tropical Leaves

Lisa Tabachnick

Creating High-Quality Content for Exceptional Clients

Communications 
Strategy I Copy I Research I Branding

Woman Writing

Copywriting:
Taglines; Ads; Content Marketing; 
Sales Copy; Social Media; SEO;
Blog Posts; 
Proofreading

Video Blogger

Strategy:
Thought Leadership; White Papers; Branding; Consulting

Using a Tablet

Specialties:
Health & Healthcare

 Social Justice;  Equity; 
Indigenous Rights;
Parenting and Education

Due to non-disclosure agreements, much of my work cannot be posted publicly. Please contact me to discuss your specific needs.
Here is a small selection of my published material:
Portfolio
Testimonials

Client Testimonials

August 25, 2022

 Lisa is a favourite freelance writer (and researcher) at Mission Fundraising. She reliably delivers excellent work on time and on budget. I seldom make any edits to Lisa's work before sharing with our clients who in turn love Lisa's writing. Lisa dives into any subject that requires research before writing and synthesizes her messaging in an inspiring and effective way. She is also a complete joy to work with. I would highly and enthusiastically recommend Lisa!

Michelle Bower Carter
President
Mission Fundraising

April 28, 2021

Lisa is a skilled communications professional, meeting every challenge head-on with creativity, incredible efficiency, and hard work. I have had the pleasure of working with Lisa for many years and am continually impressed with her passion, professionalism, and tremendous breadth of knowledge and experience. An absolute pleasure. I will always look forward to our next opportunity to work together.

March 8, 2022

Lisa wrote two blog posts sent to my mailing list and posted on social media. The posts were impactful in that they resonated with my audience, included lessons learned, and had a high open and view rate and no unsubscribers. One post had an open rate of 27% and 352 views on Linked In. The other post had a 74% open rate and 1,022 views on Linked In! Lisa was a pleasure to work with and will continue to work with her as I evolve my business.

Kim Bercovitz, Ph.D. "Dr. Kim"

March 30, 2021

We engaged Lisa on some challenging projects in the midst of the creative process. She got up to speed quickly and delivered fantastic creative work. Her ability to quickly grasp the subject matter and turn around compelling creative copy was impressive. Along with her high-quality work, she is a pleasure to work with. I’d highly recommend her, and plan to work with her more in the future! 

June 4, 2021

We enjoyed working with Lisa as she is very professional, responsive, and dedicated to her craft. She did not shy away from a big ask and a small timeline, diving into our project promptly. Lisa was able to balance the project that required both technical understanding and creative writing, and did a wonderful job. She was highly communicative during the entire process and worked well to incorporate all the feedback she was provided.

November 2014

Lisa was hired for a very client-sensitive engagement. She not only jumped in with great organizational skills but managed client expectations with superior results. This was a difficult engagement on many levels, and Lisa's commitment to editorial excellence assured our success.

Teresa Yung

Associate Creative Director  MyAdbox Canada

Laura Clinton

Executive Director 

Mining Matters

July 2012

It was great to have had the opportunity to work with Lisa during her contract at Saint Elizabeth. Beyond her quality of work and professionalism, her personality and sincere good nature always brightened everyone's day

Scott Fortnum,
Foundation Head,
Saint Elizabeth Health Care

Roger Boutin

Vice President,Communications

SCORR Marketing

July 2014

Lisa is extremely dedicated and focused on the end goal. She takes the time to plan and think through her strategy with forethought and insight. Lisa was brought in to fulfill a challenging role that hadn't been done before. Using her advanced communication skills, Lisa was able to gather all the necessary details in order to do her job as senior copy editor. I came to rely on Lisa as the ears and eyes on the Target Canada project.

Her hard work and devotion to the client's needs have made the project a success.

Cheryl Asselin
Client Supervisor
RR Donnelley

Janice Brand, Supervisor,
RR Donnelley

January 2011

Lisa is *the* writer I call when I need creative, punchy and extremely eye-catching copy for my audiences and clients. She understands my needs and delivers without hesitation.

Susan Varty
CEO
HeadStart Copywriting

Bio

BIO

About:

With knowledge gleaned from 25 years' experience working with corporations, advertising agencies, publications, non-profits and freelance clients, I help my clients meet their marketing-communications objectives.

 

My education spans decades and degrees: I hold two university degrees -- a B.A.A., Radio & Television Arts, from (the former) Ryerson University and a B.A., Sociology, from Dalhousie University as well as a college certificate in early childhood education.

 

A lifelong volunteer, I'm on the Parent Advisory Board for both Kinark Child & Family Services and U of A's ECHO Health program. I have also served as a volunteer for the Children's Aid Society for 5 years.

 

Want to know more? Well, I love to read fiction and non-fiction, bake cookies and brownies, hike in nature, cycle nearby trails, rock out at music concerts, paint in oils and acrylics, hug my chonky cat, and play Wordle, Waffle, Canuckle and Quordle.

My amazing clients & employers include:

  • Target

  • RR Donnelley

  • McCann Worldwide

  • March of Dimes Canada

  • SCORR Healthcare Marketing

  • TransUnion

  • Mining Matters

  • Felix Health

  • AMP agency

  • Mission Fundraising

  • KCI Management Inc. 

  • Ontario Justice Education Network

  • Dovetail Communications

  • Attainable Sustainable

  • Survivors' Secretariat

  • ParentsCanada magazine

  • Adobe

  • Universus Agency

  • Cult Collective Ltd.

  • Care.com

  • Ontario Science Centre

  • Career Cruising 

  • Sisters of St. Joseph of Toronto 

  • Johnston Equipment

  • MGB Marketing 

  • Exceptional Family magazine 

  • Dr. Kim Bercovitz 

  • CAFC

  • CANASA 

  • Canadian Cancer Society

  • Communique Advertising

  • Saint Elizabeth Health Care

  • TVOntario

Contact
Dry Reeds

Contact Me

Call or text: 416-819-8764
Email: lisa.tabachnick@gmail.com

Thanks! Message sent.

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Expertise

Expertise and Services

Gaining Results for My Clients Through Myriad Mediums:

  • White papers 

  • Research

  • Branding

  • Editing

  • Proofreading

  • Editorial writing

  • Advertising (concepts, taglines, headlines) and Google Ads

  • Video scripts (radio, TV, video)

  • Social media (captions and graphics)

  • Sales emails

  • Marketing copy

  • Web copy

  • Landing pages

  • Newsletters (non-profit and corporate)

  • Blog posts

  • Infographics

  • Case for support documents

  • Ghostwriting

  • Thought leadership

  • Strategy

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