Tropical Leaves

Lisa Tabachnick

Editorial I Copy I Research I Branding

Skills & Portfolio

Woman Writing

Taglines; ads; content marketing; 
sales copy; social media; SEO

Video Blogger

Thought leadership; strategy; branding; planning; consulting

Using a Tablet

Healthcare; pharma; mental health; social justice; human rights; children's issues; parenting

Due to non-disclosure agreements, much of my work cannot be posted publicly. Please contact me to discuss your specific needs.
Here is a small selection of my published material:


Lisa was hired for a very client-sensitive engagement. She not only jumped in with great organizational skills but managed client expectations with superior results. This was a difficult engagement on many levels, and Lisa's commitment to editorial excellence assured our success.

Janice Brand, Supervisor,
RR Donnelley

We enjoyed working with Lisa as she is very professional, responsive, and dedicated to her craft. She did not shy away from a big ask and a small timeline, diving into our project promptly. Lisa was able to balance the project that required both technical understanding and creative writing, and did a wonderful job. She was highly communicative during the entire process and worked well to incorporate all the feedback she was provided.

Teresa Yung

Associate Creative Director  MyAdbox Canada

I have worked with Lisa many times to fulfill our ad hoc copywriting needs. She always exceeds our expectations and delivers brilliant copy on time and within our agreed upon budget. She is easy to work with and flexible to our often tight timelines. I wouldn't hesitate to recommend Lisa.

Rochelle Ness, President, MGB Marketing

Lisa is a skilled communications professional, meeting every challenge head-on with creativity, incredible efficiency, and hard work. I have had the pleasure of working with Lisa for many years and am continually impressed with her passion, professionalism, and tremendous breadth of knowledge and experience. An absolute pleasure. I will always look forward to our next opportunity to work together.

Laura Clinton

Executive Director 

Mining Matters

It was great to have had the opportunity to work with Lisa during her contract at Saint Elizabeth. Beyond her quality of work and professionalism, her personality and sincere good nature always brightened everyone's day. 

Scott Fortnum, Foundation Head, Saint Elizabeth Health Care

We engaged Lisa on some challenging projects in the midst of the creative process. She got up to speed quickly and delivered fantastic creative work. Her ability to quickly grasp the subject matter and turn around compelling creative copy was impressive. Along with her high-quality work, she is a pleasure to work with. I’d highly recommend her, and plan to work with her more in the future! 

Roger Boutin

Vice President,Communications

SCORR Marketing



With knowledge gleaned from two university degrees (a B.A.A. in Radio & Television Arts from Ryerson and a B.A. in sociology from Dalhousie), one college diploma (early childhood education from Mohawk College), and over 25 years' experience working for corporations, advertising agencies, publications, non-profits, and freelance clients, I will help you meet your marketing-communications objectives

My amazing clients & employers include: Target, RR Donnelley, AMP agency, McCann Worldwide, SCORR Healthcare Marketing, Mining Matters, Dovetail Communications, ParentsCanada magazine, Universus Agency, Cult Collective Ltd.,, Ontario Science Centre, Career Cruising, Sisters of St. Joseph, Exceptional Family magazine, Dr. Kim Bercovitz,

Saint Elizabeth Health Care and TVOntario.

Dry Reeds

Contact Me

Call or text: 416-819-8764

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From writing all the copy for the re-brand of a major American marketing agency to creating innovative product names, app naming, taglines and headlines, branding is most definitely in my wheelhouse.


Writers are storytellers. We need to be in order to make the product, service or brand appealing to readers or clients. Whether you need short snappy copy for a blog post or ad or long-form features, I can help.

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If you need a second set of eyes on your copy, you're in good hands. I've proofed and edited entries for wood design awards, web site copy, books, annual reports, magazine articles and blog posts. 

Tropical Leaves


Need a communications consultant to figure out next steps for your company, book, organization, brand or passion project? I've worked with some of the world's leading brands on media relations, social justice campaigns, re-brands and annual reports.