Lisa Tabachnick
Creating High-Quality Content for Exceptional Clients
Communications
Strategy I Copy I Research I Branding
Copywriting:
Taglines; Ads; Content Marketing;
Sales Copy; Social Media; SEO;
Blog Posts;
Proofreading
Strategy:
Thought Leadership; White Papers; Branding; Consulting
Specialties:
Health & Healthcare
Social Justice; Equity;
Indigenous Rights;
Parenting and Education
Due to non-disclosure agreements, much of my work cannot be posted publicly. Please contact me to discuss your specific needs.
Here is a small selection of my published material:
Skills & Portfolio
Copywriting:
Taglines; Ads; Content Marketing;
Sales Copy; Social Media; SEO;
Blog Posts;
Proofreading
Strategy:
Thought Leadership; White Papers; Branding; Consulting
Specialties:
Health & Healthcare
Social Justice; Equity;
Indigenous Rights;
Parenting and Education
Due to non-disclosure agreements, much of my work cannot be posted publicly. Please contact me to discuss your specific needs.
Here is a small selection of my published material:
Client Testimonials
“
August 25, 2022
Lisa is a favourite freelance writer (and researcher) at Mission Fundraising. She reliably delivers excellent work on time and on budget. I seldom make any edits to Lisa's work before sharing with our clients who in turn love Lisa's writing. Lisa dives into any subject that requires research before writing and synthesizes her messaging in an inspiring and effective way. She is also a complete joy to work with. I would highly and enthusiastically recommend Lisa!
“
Michelle Bower Carter
President
Mission Fundraising
April 28, 2021
Lisa is a skilled communications professional, meeting every challenge head-on with creativity, incredible efficiency, and hard work. I have had the pleasure of working with Lisa for many years and am continually impressed with her passion, professionalism, and tremendous breadth of knowledge and experience. An absolute pleasure. I will always look forward to our next opportunity to work together.
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March 8, 2022
Lisa wrote two blog posts sent to my mailing list and posted on social media. The posts were impactful in that they resonated with my audience, included lessons learned, and had a high open and view rate and no unsubscribers. One post had an open rate of 27% and 352 views on Linked In. The other post had a 74% open rate and 1,022 views on Linked In! Lisa was a pleasure to work with and will continue to work with her as I evolve my business.
Kim Bercovitz, Ph.D. "Dr. Kim"
“
March 30, 2021
We engaged Lisa on some challenging projects in the midst of the creative process. She got up to speed quickly and delivered fantastic creative work. Her ability to quickly grasp the subject matter and turn around compelling creative copy was impressive. Along with her high-quality work, she is a pleasure to work with. I’d highly recommend her, and plan to work with her more in the future!
“
June 4, 2021
We enjoyed working with Lisa as she is very professional, responsive, and dedicated to her craft. She did not shy away from a big ask and a small timeline, diving into our project promptly. Lisa was able to balance the project that required both technical understanding and creative writing, and did a wonderful job. She was highly communicative during the entire process and worked well to incorporate all the feedback she was provided.
November 2014
Lisa was hired for a very client-sensitive engagement. She not only jumped in with great organizational skills but managed client expectations with superior results. This was a difficult engagement on many levels, and Lisa's commitment to editorial excellence assured our success.
“
Teresa Yung
Associate Creative Director MyAdbox Canada
Laura Clinton
Executive Director
Mining Matters
“
July 2012
It was great to have had the opportunity to work with Lisa during her contract at Saint Elizabeth. Beyond her quality of work and professionalism, her personality and sincere good nature always brightened everyone's day.
Scott Fortnum,
Foundation Head,
Saint Elizabeth Health Care
Roger Boutin
Vice President,Communications
SCORR Marketing
July 2014
Lisa is extremely dedicated and focused on the end goal. She takes the time to plan and think through her strategy with forethought and insight. Lisa was brought in to fulfill a challenging role that hadn't been done before. Using her advanced communication skills, Lisa was able to gather all the necessary details in order to do her job as senior copy editor. I came to rely on Lisa as the ears and eyes on the Target Canada project.
Her hard work and devotion to the client's needs have made the project a success.
“
Cheryl Asselin
Client Supervisor
RR Donnelley
Janice Brand, Supervisor,
RR Donnelley
January 2011
Lisa is *the* writer I call when I need creative, punchy and extremely eye-catching copy for my audiences and clients. She understands my needs and delivers without hesitation.
“
Susan Varty
CEO
HeadStart Copywriting
BIO
About:
With knowledge gleaned from 25 years' experience working with corporations, advertising agencies, publications, non-profits and freelance clients, I help my clients meet their marketing-communications objectives.
My education spans decades and degrees: I hold two university degrees -- a B.A.A., Radio & Television Arts, from (the former) Ryerson University and a B.A., Sociology, from Dalhousie University as well as a college certificate in early childhood education.
A lifelong volunteer, I'm on the Parent Advisory Board for both Kinark Child & Family Services and U of A's ECHO Health program. I have also served as a volunteer for the Children's Aid Society for 5 years.
Want to know more? Well, I love to read fiction and non-fiction, bake cookies and brownies, hike in nature, cycle nearby trails, rock out at music concerts, paint in oils and acrylics, hug my chonky cat, and play Wordle, Waffle, Canuckle and Quordle.
My amazing clients & employers include:
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Target
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RR Donnelley
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McCann Worldwide
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March of Dimes Canada
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SCORR Healthcare Marketing
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TransUnion
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Mining Matters
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Felix Health
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AMP agency
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Mission Fundraising
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KCI Management Inc.
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Ontario Justice Education Network
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Dovetail Communications
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Attainable Sustainable
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Survivors' Secretariat
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ParentsCanada magazine
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Adobe
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Universus Agency
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Cult Collective Ltd.
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Care.com
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Ontario Science Centre
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Career Cruising
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Sisters of St. Joseph of Toronto
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Johnston Equipment
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MGB Marketing
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Exceptional Family magazine
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Dr. Kim Bercovitz
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CAFC
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CANASA
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Canadian Cancer Society
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Communique Advertising
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Saint Elizabeth Health Care
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TVOntario
Expertise and Services
Gaining Results for My Clients Through Myriad Mediums:
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White papers
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Research
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Branding
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Editing
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Proofreading
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Editorial writing
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Advertising (concepts, taglines, headlines) and Google Ads
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Video scripts (radio, TV, video)
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Social media (captions and graphics)
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Sales emails
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Marketing copy
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Web copy
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Landing pages
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Newsletters (non-profit and corporate)
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Blog posts
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Infographics
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Case for support documents
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Ghostwriting
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Thought leadership
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Strategy
